Norm Thompson proves that—contrary to popular belief—environmental sustainability and sound fiscal practices can go hand-in-hand

By Reported Donna Loyle

Jewett, a catalog industry veteran who started out feeling cautious about the sustainability programs, now speaks passionately of the organic cotton question. Recently, she and other Norm Thompson staffers toured cotton farms—and were shocked by what they saw. The traditional cotton farms, which they viewed right after the harvest, were “like moonscapes,” says Jewett. “No greenery, birds, bugs, or signs of life, nothing.”