Norm Thompson proves that—contrary to popular belief—environmental sustainability and sound fiscal practices can go hand-in-hand

By Reported Donna Loyle

“Many people don’t know that traditional cotton uses some of the harshest chemicals among all agricultural products,” says Smith. “In fact, it’s widely know that it’s one of the most destructive crops there is. So switching some percentage of that helps the environment a lot. And by using just a percentage to start and then increasing it slowly, we can respect our profit margins, as well.”