Norm Thompson proves that—contrary to popular belief—environmental sustainability and sound fiscal practices can go hand-in-hand

By Reported Donna Loyle

The tests showed no statistically significant difference in response between the recycled-content and virgin paper catalogs—great news for the project team. So all of the company’s catalogs were switched to recycled paper. Steve Jones, vice president of marketing, says the project is far from complete, however. “We’re testing higher levels of PCR [post-