Norm Thompson proves that—contrary to popular belief—environmental sustainability and sound fiscal practices can go hand-in-hand

By Reported Donna Loyle

The company partnered with the non-profit Alliance for Environmental Innovation to pilot a one-year project on finding, selecting and testing recycled paper. The Alliance works cooperatively with companies to create environmental solutions that make business sense. A full history of the pilot program is outlined in the report, “A New Norm in Catalogs,” available to catalogers (see “For More Info”). The short version follows.