Norm Thompson proves that—contrary to popular belief—environmental sustainability and sound fiscal practices can go hand-in-hand

By Reported Donna Loyle

The Paper Project

Besides constructing the energy-efficient building, the company’s move to recycled paper is its most ambitious sustainability project so far. Today, all of Norm Thompson’s 80 million catalogs mailed per year are printed on a minimum of 10-percent post-consumer recycled paper. And the cost to do so is the same as printing on traditional catalog paper—a prerequisite for the program, says Jewett.