Norm Thompson proves that—contrary to popular belief—environmental sustainability and sound fiscal practices can go hand-in-hand

By Reported Donna Loyle

There was a time when corporate executives who wanted to establish sound environmental practices also had to resign themselves to reduced profitability. The thinking was: You could institute terrific environmental initiatives or you could make healthy profits. But you couldn’t have both.

Not anymore. In an age when every CEO is looking to boost profits and position his or her company for future growth, environmental sustainability programs deserve greater study—now more than ever.