Nordstrom Shuffles Execs for Digital Push

Nordstrom is making moves to accelerate its e-commerce and mobile efforts. Ken Worzel was named president of Nordstrom.com after serving as the company’s executive vice president of strategy and development since 2010. To better align Nordstrom and Nordstrom Rack, Co-President Erik Nordstrom will now be responsible for the Nordstrom brand, including Nordstrom stores, Nordstrom.com and Trunk Club, as well as overseeing customer care, marketing and supply chain. Co-President Blake Nordstrom will be responsible for the Nordstrom Rack brand, including Nordstrom Rack stores and NordstromRack.com/HauteLook, and will oversee finance, technology, legal and human resources.

Total Retail’s Take: Nordstrom’s brick-and-mortar stores have been affected by the same retail skid that has hit other department stores as of late. However, the e-commerce side of the business has fared much better. Sales are up on both Nordstrom.com and NordstromRack.com/HauteLook. Retailers that have traditionally been known as brick-and-mortar outposts, which Nordstrom has, need to put forth time, money and resources into digital in order to stay afloat.