How Nordstrom Ensures its Website Will Perform at 100% This Holiday Season

By Melissa Campanelli

3. Get the whole team on board. This means more than just all of the performance engineering team, Brugalette said. "I mean everyone with a stake in the website — representatives from marketing, IT, operations, development, possibly a business manager or PR person, and, of course, the performance engineering team."

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Companies:
Nordstrom

People:
Gopal Brugalette

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.