How Nordstrom Ensures its Website Will Perform at 100% This Holiday Season

"At Nordstrom, we're always preparing for two big events: our anniversary sale in July and then the holidays," Brugalette said. "We have to be ready for very high volumes as early as July. So from January to July, we're prepping for high volumes, and then from July to November, we're prepping for the holiday rush. It's always on our minds."