How Nordstrom Ensures its Website Will Perform at 100% This Holiday Season

By Melissa Campanelli

4. Establish goals. And make sure both business and IT provide input into those goals, success criteria, and test plan and methodology. Additionally, Brugalette said, "you have to think about your customer’s goals. You need to test from the customer’s perspective, and test what they want to do."

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Companies:
Nordstrom

People:
Gopal Brugalette

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.