How Nordstrom Ensures its Website Will Perform at 100% This Holiday Season

By Melissa Campanelli

It's a scenario that's unfortunately all-too-common for retailers: You create an exciting sale or product event during the busy holiday season, and a flood of shoppers come online to scoop up the deals. But soon after the merchandise is posted, your site begins to waver and then crash due to the weight of the increased traffic.

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Companies:
Nordstrom

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Gopal Brugalette

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.