Nordstrom Latest Retailer to Get Into the Charity Business
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Joe Keenan
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With the ice bucket challenge craze currently sweeping the nation, and in its wake raising awareness and lots of money for ALS research, I thought it would be a good time to address the growing role charity is occupying in the retail industry. Nordstrom is the latest retailer to make charity a key component of its business, announcing last week the launch of a private-label brand, Treasure&Bond, which will give 5 percent of its earnings to Girls Inc. and other nonprofits that seek to empower women and young girls.
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- Companies:
- Nordstrom
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