Nordstrom: Following, Bending & Breaking the Rules

Design

The catalog’s design, for the most part, has descriptive copy adjacent to the illustration of the item, so the reader’s eye is not jerked as it tries to correlate item A in the montage of illustrations with description A in the copy block somewhere else on the page or, worse, an adjoining page. Nor are the illustrations in little boxes with a lot of white space, which would be in violation of Lew Smith’s dictum: “Neatness rejects involvement.” Rather, the pages seem to flow with the same ease you’d feel walking around Women’s Casuals in the store itself.