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Denny Hatch
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The composition is the classic triangle of a Renaissance master; focus on any element of the picture and the eye is led around the triangle until it returns to the centerpiece—the spectacular Julia Roberts-like smile that would light up an entire room.
The only violation of the triangle is the model’s sandy right big toe and left leg; both point to the edge of the cover, the implication being, “Open me! Open me!” And I cannot imagine not opening this catalog with so happy a photo on the cover.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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