Nordstrom: Following, Bending & Breaking the Rules

By Denny Hatch

The Nordstrom Catalog

The 76-page, full-color “Clothes for Life” book from Nordstrom may have the very best cover on a catalog (or a magazine, for that matter) that I’ve ever seen—a true photographic masterpiece depicting a mother hugging her daughter, who has recently come out of the ocean, in a happy tangle of arms and legs (see page 39).

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Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.