Nordstrom: Following, Bending & Breaking the Rules
Finally, Hatch’s Rule applies here: “Ya gotta rein in designers!”
Denny Hatch, consultant and freelance copywriter, founder of Who’s Mailing What! (now Inside Direct Mail) and former editor of Target Marketing, can be reached at dennyhatch@aol.com.
- Companies:
- Nordstrom
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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