Nordstrom: Following, Bending & Breaking the Rules

The catalog copy was in the 7-point sans serif type that is used throughout the catalog. The Web copy was in 12-point type and much easier to read.

What’s more, the Web version’s lead paragraph (the “billowy linen tunic”) is wonderfully evocative selling copy. It’s a fine piece of writing that the catalog designers, for some reason, felt was unnecessary.