Nordstrom: Following, Bending & Breaking the Rules

By Denny Hatch

Yet all of this information is there to engender confidence in Nordstrom:

Unconditional Guarantee
Order Anytime
24-Hour Help
Fast Delivery
Easy Returns
Nordstrom Card Rewards
Gift-Giving

Broken Rule III: No Order Form

The catalog didn’t have an order form. (It was sent to a customer whose purchasing history has been 100-percent online, a noteworthy segmentation.) One and a half pages of the center spread were devoted to ordering information that would otherwise appear on the order form.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 All Next »

0 Comments

View Comments

Companies:
Nordstrom

Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.