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Denny Hatch
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The design of the nuts-and-bolts information in the center spread is appalling—dark blue and white headlines against a light blue background with 5-point sans serif type reversed out in white. This is the kind of design credit card mailers often use to make the exclusions and disclosures unreadable.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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