Nordstrom: Following, Bending & Breaking the Rules
Broken Rule #1: Typeface
The catalog’s use of sans serif type everywhere is a rule breaker.
Serif text gets a better response than sans serif. —Ed Elliott
Use sans serif type for headlines, not for body copy. —Andy Byrne
Use serif typefaces for body copy; they’re easier to read. —Ted Kikoler
Serif type is easier to read than sans serif type. —David Ogilvy
- Companies:
- Nordstrom
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
