Nordstrom: Following, Bending & Breaking the Rules

By Denny Hatch

In the early 1990s I gave a talk to the Minneapolis Direct Marketing Club. On the way to the airport, my old and dear friend Kathy detoured to let me prowl the vaunted Mall of America, that gloriously glitzy testament to the shop-’til-you-drop mentality: the largest indoor mall in the world, complete with an amusement park in the center.

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Denny Hatch Author's page

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.