Industry Eye: Shop Talk - Legal Matters, Letter to the Editor
No UPC Could Lead to Trademark Infringement
In 1988, Davidoff launched the "Cool Water" line of fragrance products, for which it holds valid trademarks. Manufactured under license from Davidoff, the fragrances contain unique production codes on the bottom of each bottle as well as on the outer packaging. The court ruled Davidoff's use of the UPC plays an important role in fighting counterfeiters, who'll typically omit a UPC or repeatedly use sets of fake numbers on counter- feit units.
- Places:
- U.S.
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