What a B-to-B Catalog Should Be
No-hassle ordering, clean design and economical use of space define Consolidated Plastics’ b-to-b catalogs
Thus in a quarter-page (a roughly 4˝ x 3-1/2˝ space), five totes with lids are shown, and 10 SKUs are offered—five sizes, two different colors.
The Order Process
The bind-in order form is a little thing—just 5-1/2˝ x 7-1/2˝ with enough spaces to order just five items. My guess is it’s never used to order, but rather to conveniently supply all the information in one place about how to order and pay.
- Places:
- Twinsburg, OH
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
