What a B-to-B Catalog Should Be
No-hassle ordering, clean design and economical use of space define Consolidated Plastics’ b-to-b catalogs
Catalog officials have found that only the briefest explanations of benefits are needed—short, bulleted, single-sentence paragraphs that hit the benefits hard and answer questions in advance. For example, three lines of bulleted copy describe Rubbermaid Light-duty Totes:
• Totes are ideal for storing and transporting small or large items.
• Tight-fitting snap-on lids protect contents and allow stacking.
• Easy-grip handles provide comfortable lifting and carrying of totes.
- Places:
- Twinsburg, OH
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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