What a B-to-B Catalog Should Be
No-hassle ordering, clean design and economical use of space define Consolidated Plastics’ b-to-b catalogs
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I divide catalogs into two categories: discretionary and necessary. Rubbermaid’s commercial products are necessary. Either you buy them, or your office is a pigpen and morale drops through the floor.
For Consolidated Plastics, there’s no need to hype the brand, since Rubbermaid has been around since 1933—no need to waste selling space romancing the product.
- Places:
- Twinsburg, OH
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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