What a B-to-B Catalog Should Be
No-hassle ordering, clean design and economical use of space define Consolidated Plastics’ b-to-b catalogs
The entire line is then listed in close proximity to the illustrations. This means each catalog page can show a few items, but offer 20 to 40 or more SKUs. In the 52-page catalog, a mind-blowing 1,275 SKUs are offered for an average of 24.5 per page. Even the back cover sells.
Consumer catalogs cannot touch this for economy and efficiency!
- Places:
- Twinsburg, OH
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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