What a B-to-B Catalog Should Be
No-hassle ordering, clean design and economical use of space define Consolidated Plastics’ b-to-b catalogs
Open the book and the first thing you see is the alphabetical index. No wild goose chase through the pages; you can turn to precisely the items you need.
Page Design
Each page is devoted to products that are similar to one another, such as wastebaskets, storage sheds, recycling containers, floor cleaning systems, plastic pails with covers, etc. Most items come in various colors and several sizes, but only two or three samples are illustrated with four-color photographs.
- Places:
- Twinsburg, OH
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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