What a B-to-B Catalog Should Be
No-hassle ordering, clean design and economical use of space define Consolidated Plastics’ b-to-b catalogs
In short, the Consolidated Plastics book certainly is worth studying for its ability to offer a huge range of SKUs, its ease of navigation, pure design and its economy of copy. It also follows the old catalog rule: Make it as easy as possible to order.
- Places:
- Twinsburg, OH
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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