What a B-to-B Catalog Should Be
No-hassle ordering, clean design and economical use of space define Consolidated Plastics’ b-to-b catalogs
I am a sucker for perfection—those things in life that cannot be improved upon. Examples include toothpicks, McDonald’s french fries, the Boeing 747, Avery labels, a Bombay Sapphire martini, Fred Astaire movies, Rubbermaid® products and business-to-business (b-to-b) catalogs that don’t waste my time.
- Places:
- Twinsburg, OH
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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