Get Personal
No doubt about it, versioned catalogs can improve your metrics — but at a cost
Standing out in a mail pile can translate into increased response rates and other goodies. According to a study done by the Print-On-Demand initiative (PODi; www.podi.org), response rates for personalized printings were 26 percent greater than for their traditional offset printing counterparts. Other PODi findings:
>average order sizes were 25 percent higher;
>the number of repeat orders was 48 percent higher;
>overall revenues for those companies doing personalized printing were 32 percent greater; and
>average response times decreased by 34 percent.
- Companies:
- Quebecor World Direct
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