Get Personal

“Catalogers must maintain their lists via all of the usual maintenance standards,” advises John Patneau, senior vice president of catalog sales at printer Quebecor World. Yet Patneau notes that versioning can be a crucial differentiating factor in cataloging today.

“Mailboxes are like newsstands,” he says. “You have four or five seconds to get customers’ attention, to get them to open your catalog and browse through your product offerings. That’s where personalization comes in.”