Get Personal
No doubt about it, versioned catalogs can improve your metrics — but at a cost
And catalogers are taking advantage of them. Just in the past few years, for example, catalog printer Quebecor World recorded a 15-percent annual growth rate in personalized catalogs among its clients.
That said, however, the challenges of versioned printing can be formidable. Costs are higher than for non-versioned catalogs, and the data used to engineer such campaigns must be managed to maximize postal discounts.
- Companies:
- Quebecor World Direct
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