Get Personal
No doubt about it, versioned catalogs can improve your metrics — but at a cost
Modern printing technologies have made the promise of one-to-one — or more appropriately, one-to-some — marketing a reality.
Indeed, today’s catalogers can select from a wide range of personalization printing techniques, such as inkjetting customers’ names on catalog covers or inserts, crafting special offers for small customer segments, or even printing four-color customized catalogs with products, imagery and copy hand-selected for each recipient. It’s a dizzying array of new catalog production and marketing possibilities.
- Companies:
- Quebecor World Direct
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