No blanket rules when it comes to multichannel strategizing

By Ray Goodman

The greatest cost savings come from the ability to consolidate purchasing and shipping. The result of your planning efforts for each channel will tell you what you need to purchase to meet the forecasted demands across all channels. You’ll then be able to combine purchases to take advantage of special vendor offers, meet minimum order requirements and achieve maximum economies of scale in purchasing and handling.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Always Plan by Channel