No blanket rules when it comes to multichannel strategizing

By Ray Goodman

Quarterly reviews of company and channel goals and planning, for instance, will allow comparisons with actual performance so the necessary adjustments can be made. This information is also invaluable to the next year’s forecasts and planning.

Inventory Level Advantages
For most merchandisers, the advantages of the multichannel model come together at the inventory level. All channels pull from the same inventory, which results in obvious efficiencies and cost savings by eliminating duplication in human and operational resources.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Always Plan by Channel