Prospecting: Nine West Uses Clickable Video to Acquire, Engage Shoppers

"The integration of clickable video allows Nine West shoppers to fully interact with the brand, giving her instant access to the latest must-haves in an entertaining and shoppable format," said Robyn DeWolf, Nine West's vice president of marketing, in a ConciseClick press release.

Nine West's social media presence also received a boost from the company's use of clickable video. ConciseClick's technology allows Nine West's video to be shared, played and shopped directly from a user's Facebook wall. Fans of Nine West are also able to discover the brand's fall products via the clickable video on their Facebook news feed in a nondisruptive way. — Joe Keenan