Prospecting: Nine West Uses Clickable Video to Acquire, Engage Shoppers

Clickable video enables Nine West to engage consumers with its fall fashion trends at the point of sale, without inundating them with pop-ups, flashy banners or pre-video advertisements. The approach seems to be working: The retailer's video received over 54,000 clicks in its first two days, as well as posting an engagement rate of 6.1 (the average viewer clicked six times during one viewing of the video).