Prospecting: Nine West Uses Clickable Video to Acquire, Engage Shoppers

The featured clickable video presents Nine West's latest offerings, from lacings to animal prints, and allows viewers to point, click and purchase while watching. ConciseClick's web-based, video hot-spotting technology tagged the actual footwear and accessories within the streaming video as clickable links. Viewers can follow the tagged content and choose to click on what product they're interested in. Once the content has been clicked on, consumers are provided with product descriptions, price and the opportunity to directly purchase the product.