Prospecting: Nine West Uses Clickable Video to Acquire, Engage Shoppers

To unveil its new fall line of fashion footwear — and capture the surge of consumers gravitating towards online video — women's fashion footwear, handbags and accessories cross-channel retailer Nine West launched a clickable online video campaign. For the campaign, Nine West partnered with ConciseClick, a provider of online clickable video, and debuted the technology in late August.