Nine West Guarantees Custom-fit E-mails

Ed Henrich, Yesmail’s vice president of client services, says his company can launch programs for merchants with comparably complex databases in just two to four weeks.

So far, Nine West’s results have surpassed expectations. For example, the merchant experiences clickthrough rates of 20 percent to 30 percent, and Web sales during the seven-day window after e-mail delivery increase 20 percent to 40 percent from pre-campaign online traffic.