A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
The second date is for the hand-off or turnover meeting. (Note: Companies vary on what they call this meeting, but the purpose is to turn over or hand off the products to the creative team.)
6. Meet again, and make it fun. When group members reconvene for the actual handoff or turnover, make it an enjoyable day. And ask for everyone’s help. For example, if it’s a holiday presentation, ask one group of staffers to bring music, another to bring seasonal food and the other to decorate. Devise a creative reference point for the day. Immerse yourself in your merchandise offering.
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