A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
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Rea Syverson
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5. Make a date — actually two dates. The first date is for the strategy overview/kickoff meeting during which you’ll collectively set timelines and schedules to which everyone on the team can commit. Publish this, along with the names of accountable parties assigned to each key activity. Beware: Don’t offer surprise dates!
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Rea Syverson
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