A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
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Rea Syverson
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The other question each group should ask one another: “What can our group (e.g., marketing) do differently to help your group (e.g., merchandising) do its best job?” The answers might be both surprising and helpful. In my experience, many processes were enhanced and streamlined by this simple question. Remember the age-old adage: If something has been done a particular way for many years, that’s a good sign it may need changing. But you won’t know this unless you ask.
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Rea Syverson
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