A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
- Merchants can discuss product news, such as what categories and/or themes they’ll be expanding and contracting and why. They also can touch on what’s new and innovative in the marketplace.
- Your creatives can share their expertise in new copy and layout ideas they’d like to implement with this mailing to create the “wow” factor — that great shopping experience for your customers.
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