A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
2. Assign the teams roles and responsibilities to make the gathering a productive use of each person’s time. Each member of the team has a key role to play in the kickoff meeting.
- Marketing can start by reviewing the basics with the group, such as catalog drop dates, page counts, inserts, promotions and defining what’s different about this mailing vs. last year’s or last season’s.
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