A Grand Collaboration

Here’s how you, as a catalog senior manager, can encourage such efforts.

1. First, get everyone in the same room. Doors, walls, cubicles and continual e-mails can unintentionally create silos among your employees. Face-to-face meetings can accelerate learning, resolve issues and encourage empathy.

At the beginning of your catalog production process, bring team members together for a kickoff meeting. Be sure you don’t set a tone of “us vs. them,” but rather one that encourages “all of us for all of our customers.”