A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
Andrea Syverson loves to collaborate with her clients. She’s a creative marketing strategist with more than 18 years of experience in helping companies create powerful products, positions and brands. She is president of IER Partners, a catalog consultancy. She wrote this article at the request of Catalog Success editors. She can be reached at asyverson@ierpartners.com.
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