A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
As Michael Eisner, CEO of Disney, has said: “A brand is a living entity. And it’s enriched or undermined cumulatively over time, the product of a thousand small gestures.” Check to see one last time before printing your next catalog how all those collaborative gestures of your merchandising, marketing and creative staffers have added up.
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