A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
In many proofing processes, pages are routed independently, and no one takes the time to reassemble the catalog as the customer might see it. Instead, look at the overall impact. Team members should ask themselves: Are the products being shown in their best light? Do the headlines convey enough action? Would your customers be delighted to see this? What will make them place orders?
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