A Grand Collaboration
Nine ways to get your merchandising, marketing and creative staffers to work together more effectively.
8. Streamline. Have you ever analyzed your proofing and routing processes? Do they still make sense, and if not, why not?
When I did this with a client recently, company officials determined there were outdated reasons for doing tasks the way they did them. With a few changes, they not only simplified the process but were able to give the creative team more designing time.
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